Sierra Trading Post in Cheyenne, Wyo.


Sierra is a company that buys overstocks and closeouts of name-brand apparel, footwear, and gear from retailers and passes along epic savings to customers. If you enjoy hiking, running, yoga, or exploring nature – Sierra has everything you need for an incredible outdoor adventure experience!

At The Square, which is undergoing a multimillion-dollar revitalization effort, this store will join niche grocer Trader Joe’s as part of a multimillion-dollar renovation plan.

What to Expect

Sierra Trading Post in Cheyenne, Wyoming, proves that the Internet doesn’t mean the end for catalog merchants. Sierra sells name-brand overstocks and closeout merchandise, sending approximately 60 million catalogs annually. While its online sales have seen fast growth (Sierra has even made Internet Retailer’s Top 400 list for fastest-growing retailers), catalog orders remain integral to its multichannel supply chain, with four retail stores completing it all.

Keith Richardson, former President of Sportif USA Inc, established Sierra in 1986. From its inception, Sierra had a distinct goal compared to its discount mall competitors: It specializes in outdoor and adventure gear while selling high-end dress shirts and suits at up to 70% discounts – this early on consisted of operating both physical outlet malls near customers’ homes as well as catalog sales and web operations.

From its inception, the company sought a highly efficient fulfillment system capable of handling fast sales. Since consumer impulse often dictates purchases, velocity was crucial: almost all orders called in before 3 p.m. ship on the same day, while once-common weekend shopping has become as standard due to broadband access as doing it during weekdays.

Jahnke realized he needed to change the warehouse operations to adapt to the new realities of his business, yet none of the existing solutions met his requirements. So he partnered with a software vendor to craft an appropriate custom solution.

Sierra’s system allows it to process over 10,000 orders daily, with its backstock room accommodating up to 160,000 cartons and its tilt-tray sorter doubling its picking capacity. A mobile computing system enables workers to move throughout the facility while collecting product location and customer details data. In contrast, customer calls are answered immediately by live people who are available to address any concerns or answer any queries about product locations and details.


Sierra Trading Post is easily accessible by car and plane, offering easy access near Cheyenne International Airport. The store boasts a large parking lot that can accommodate customers of any vehicle type; additional street parking options can also be found nearby. Operated by TJX Companies – parent of TJ Maxx – Sierra Trading Post was sold to them in 2020 as an off-price merchandise store serving both online retail storefronts and physical locations nationwide.

Store Hours

Sierra Trading Post is an outdoor supplies and apparel retailer operating online and brick-and-mortar retail stores for off-price merchandise. Their stores feature name-brand products at discounted prices, such as clothing, shoes, and accessories tailored towards active lifestyles and camping, hiking, climbing, and fishing gear. There are 78 Sierra locations across the US owned by TJX Companies, with Sierra being their subsidiary brand.

Location-dependent store hours tend to range between 7 am and 6 pm Monday through Friday and 9 am to 5 pm on Saturday; during special holidays, they may remain open longer hours.

Sierra was established as the nation’s first mail-order outlet for outdoor clothing and equipment in 1986, pioneering mail-order for this market segment. Since then, Sierra has expanded to more than 80 retail stores, an e-commerce website, catalogs, and an e-mail newsletter; storefronts buy and sell name-brand overstocks and closeouts with savings of up to 70% off regular retail price; in addition, these locations stock merchandise only found within Sierra’s catalogs.

Sierra’s new fulfillment center, situated on Cheyenne Business Parkway in Cheyenne, Wyoming, covers an area of 284,000 square feet. This will enable Sierra to process an average of 6,000 orders daily while consolidating inventory from four off-site warehouses. Incorporating environmentally conscious design features like GPS-driven solar skylights and motion detector activated lighting so only aisles being worked are lit, as well as solar paneling to utilize sunlight, is its energy-conscious construction.

Sierra Trading Post offers an impressive selection of outdoor and recreation gear, but the store may be intimidating for shoppers due to its large size and lack of organization. Finding what you are searching for may prove challenging at Sierra Trading Post.


Sierra Trading Post’s headquarters can be found on Cheyenne Business Parkway; this off-price retailer specializing in outdoor clothing and gear has stores across Colorado, Idaho, Nevada, and Wyoming, as well as a fulfillment center in Cheyenne.

This project involved the construction of a 350,000-square-foot expansion to Sierra Trading Post’s fulfillment center in Cheyenne, Wyoming. This building features 86 cast-in-place tilt-up concrete wall panels to increase further their distribution capabilities and more than double them over its existing capacities.

Sierra Trading Post was established in 1986 and offers over 1,000 outdoor gear, shoes, apparel, accessories, and furniture brands from its online and in-store locations. As part of TJX Companies’ family of off-price retailers, Sierra Trading Post was represented by Dray, Thomson & Dyekman law firm.