Guest posts are one of the best ways to reach new audiences, help build your brand, increase SEO rankings, boost social media engagement, and drive traffic. Find the best guest post service.
Prioritize quality over quantity when creating content and sharing links. Focus on quality writing, links, and promotion techniques as the goal.
Positioning Yourself as an Expert
When writing guest posts for other websites, ensure your content focuses on what their readers care about and attracts a following post-publication. This also helps increase the SEO rankings of both the host website and your own.
Acknowledging your expertise by researching your industry is the easiest way to identify your niche and what people are searching online, enabling you to tailor guest posts specifically towards these searches.
Google Search can help you quickly identify platforms that accept guest post submissions in your niche and with a substantial audience. By analyzing these results, you may uncover sites open for submissions with an enormous audience reach that is compatible with guest posting submissions in that field.
Once you’ve located an appropriate platform, carefully read through any posted blogs to understand which topics are being covered, in a perfect world, these would relate to your industry and include high-quality, original information that will entice site readers.
When pitching an article to an editor, please keep your message concise and focused on its target. Editors receive numerous submissions daily, so lengthy or irrelevant pitches could get overlooked quickly.
Avoid Selling Your Product or Service
A standard among guest bloggers is trying to sell products or services directly. Such content could backfire and violate Google’s guidelines; to avoid this situation, it’s best to focus on providing valuable information that helps the reader instead. Also, be careful when advertising products within an article itself – instead, include that promotion in your author bio! Find out the best info about guest blogging services.
Search blogs that reach your target audience effectively by reviewing social media numbers or author bios, using tools such as OptinMonster’s author search feature to locate other blogs where the writer has written or their Linkedin profiles, or SEMRush to see their keywords rankings, inbound links or traffic generated through articles written.
If you want to go further in-depth, use LSI (latent semantic indexing) tools such as Oktopus or Buzzer. This allows you to find LSI variations of the keyword you are searching for – opening up more blogging opportunities! Afterward, use SEMRush or Ahrefs to track author backlink profiles and check if they have been linked to other high-quality websites.
Focus on Providing Valuable Information
When writing guest posts for another blogger’s blog, make sure that the content you deliver is valuable to their readership. Offering unique insight can increase reader engagement while inviting people to visit your site for more information. Furthermore, high-quality posts tend to get shared via social media, expanding both viewership and search engine rank.
Focus on what matters to the readers of your target blog, such as a specific problem or pain point. Wherever possible, include links to content on your site that can assist them with solving it – this will not only boost SEO but will also build brand recognition.
One way to find publications accepting guest posts is using advanced search operators or reverse image searching (finding a photo of the author and using that as the keyword in a search). Prominent publications typically receive hundreds of pitches each week; don’t send the same one everywhere unless an editor tells you otherwise. Also, make sure that your article is optimized for SEO by including targeted keywords in its title, meta tag, permalink, and content.
Be Honest
When writing guest posts, the primary goal should be to provide value to readers rather than sell your product or service. If you attempt to do both at once, you risk alienating your target audience – however, there are ways you can prevent this problem.
Step one in creating content tailored specifically for your target blog audience is understanding who they are so you can tailor posts accordingly and deliver maximum value. By identifying ideal readers, posts will speak directly to them while simultaneously meeting all requirements set forth by their requirements.
Pay attention to what type of content your target blog typically publishes in order to tailor your article so it meets their content guidelines and increases the odds of having your guest post accepted by them.
Finally, ensure your article features relevant links that add value and increase credibility while improving search engine ranking. Doing this will not only build reader trust but can also increase search engine rank rankings.
Make sure that the links are dofollow, so they pass SEO benefits to your website while paying particular attention to their design – poorly constructed links may affect user experience, leading to lost traffic and search engine rankings.
Read Also: Factors To Consider When Choosing A White Label Backlinks Provider
